Design Principles Document

Gabriela Ugarte Maco

Contrast

Bang & Olufsen

https://www.bang-olufsen.com/en/es

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This web site uses visually different elements. In addition to capturing attention, contrast can guide the viewer's eye to a focal point, highlight important information and add variety, or even drama, to a design

Repetition

Minerva

https://www.cervezaminerva.mx/

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The site is organized in blocks of photos with an extremely legible typeface that allows a quick glance through the different sections. The two elements that I like the most about this website is that it is complemented with different icons related to the turn and its great color management, it is applied to the repetition principle

Alignment

Hero Design

https://hero-design.com/

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This design was awarded thanks to the alignment that existed in its design, which represented the services offered through illustrations, graphic design, audiovisual production and 3D modeling. It is also important to highlight the colors that perfectly contrast the background with the text, this allows easy reading of the headline and finding the menu from the face. Another aspect to highlight of this web page is that it only uses a landing page to show all the information, the products or services to highlight and even the contact.