Torrelles de Foix - Chamber of Commerce

Target Audience

At Torrelles de Foix chambers of commerce will have at least 4 similar big-picture audience avatars:

Entrepreneurs, start-ups, new & potential businesses
Existing businesses that are transactional members (aka: want to see the $ ROI)
Community-minded people that are just investing because they think it’s the right thing to do or want to be able to influence the future of the community
Pro-business members that care about advocacy and the local business environment

Here are a few examples of personas that our chamber of commerce might use to represent their members:

"Mary Small Business Owner" - Mary is a local business owner who runs a small retail shop in the community. She is actively involved in the chamber and is interested in networking opportunities and learning about new ways to grow her business.
"John Startup Founder" - John is the founder of a new startup in the area. He is interested in connecting with other entrepreneurs and learning about resources available to help his business grow
"Samantha Corporate Executive" - Samantha is the head of a large corporation in the area. She is interested in the chamber's advocacy efforts and is looking for ways to get involved in the community
"Tom Community Leader" - Tom is an active community member and leader. He is interested in the chamber's events and programs and is looking for ways to support local businesses.
"Emily Recent Graduate" - Emily is a recent college graduate who has recently moved to the area. She is interested in finding job opportunities and networking with other young professionals. She is also interested in learning about the community and getting involved in local events. The chamber of commerce can help her with job fairs, mentorship programs, and connecting her with other young people in the community.